20 Terms

Reddit Marketing Glossary

Essential terminology for Reddit marketing, SaaS growth, and modern SEO — explained with actionable definitions for founders and marketers.

A

AutoModerator

AutoModerator is Reddit's built-in bot that automatically enforces subreddit-specific rules by filtering, removing, or flagging posts and comments based on predefined conditions.

C

Content Marketing

Content marketing is a strategic approach to creating and distributing valuable, relevant content to attract, engage, and retain a clearly defined audience — ultimately driving profitable customer action.

Core Web Vitals

Core Web Vitals are Google's standardised performance metrics (LCP, INP, CLS) that measure real-world user experience and serve as ranking signals.

Content Cluster

A content cluster is a group of interlinked articles covering related subtopics around a central pillar page, designed to build topical authority for search engines.

Conversion Rate

Conversion rate is the percentage of visitors who complete a desired action (signup, purchase, download) out of the total number of visitors to a page or site.

Citation Capsule

A Citation Capsule is a self-contained 134-167 word passage placed immediately after a heading, designed to be extracted and cited by AI search engines without surrounding context.

E

E-E-A-T

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness — Google's quality framework for evaluating content creators and their content.

G

GEO (Generative Engine Optimization)

GEO is the practice of optimising content to be cited and referenced by AI-powered search engines like ChatGPT, Google AI Overviews, Perplexity, and Claude.

I

Internal Linking

Internal linking is the practice of connecting pages within the same website using hyperlinks, distributing link equity and helping search engines understand site structure.

K

Karma

Karma is Reddit's reputation scoring system that reflects the total upvotes minus downvotes a user has received across all their posts and comments.

L

Lead Generation

Lead generation is the process of attracting and converting strangers and prospects into potential customers who have expressed interest in your product or service.

llms.txt

llms.txt is an emerging web standard where websites provide a machine-readable file at their domain root to guide AI crawlers on site structure, key content, and important facts.

P

Programmatic SEO

Programmatic SEO (pSEO) is the strategy of generating large numbers of SEO-optimised pages at scale using data-driven templates, targeting long-tail keyword patterns.

Pillar Page

A pillar page is a comprehensive, authoritative piece of content that broadly covers a core topic and links out to detailed cluster articles on related subtopics.

R

Reddit Marketing

Reddit marketing is the strategy of using Reddit's community-driven platform to build brand awareness, generate leads, and drive traffic through genuine participation and value-first content.

S

Shadowban

A shadowban is a stealth moderation action where a user's posts and comments become invisible to other users while still appearing normally to the author.

Subreddit

A subreddit is a topic-specific community on Reddit, identified by the prefix r/, where users submit and discuss content within defined rules and culture.

SEO (Search Engine Optimization)

SEO is the process of optimising website content, structure, and authority to rank higher in organic search results on Google and other search engines.

SaaS (Software as a Service)

SaaS is a software distribution model where applications are hosted in the cloud and provided to customers over the internet on a subscription basis.

Schema Markup

Schema markup is structured data vocabulary (JSON-LD) added to web pages that helps search engines understand content context and enables rich results in SERPs.