What is Karma?
Karma is Reddit's reputation scoring system that reflects the total upvotes minus downvotes a user has received across all their posts and comments.
Karma Explained
Karma on Reddit serves as both a reputation metric and a gatekeeper for posting privileges. It is split into two types: post karma (from submissions) and comment karma (from replies). Many subreddits enforce minimum karma thresholds — for example, r/startups requires 10+ comment karma to post. According to a 2025 analysis of 50,000 Reddit accounts, users with over 1,000 karma have a 73% lower chance of being flagged as spam by AutoModerator. Karma cannot be purchased and can only be earned through genuine community participation. The most effective karma-building strategy for marketers is providing helpful, detailed answers in niche subreddits before attempting any promotional content. Reddwise tracks karma levels and alerts users when they meet minimum thresholds for their target subreddits.
Related Terms
Master Reddit Marketing
Use Reddwise to apply these concepts automatically — smart community insights, rule compliance, and AI-powered content generation.
Try ReddWise Free