What is E-E-A-T?

E-E-A-T is Google's core content quality framework, updated from E-A-T in December 2022 to include 'Experience' as a signal. For SaaS companies, demonstrating E-E-A-T requires: visible author bylines with credentials and professional affiliations, publication and last-updated dates on all content, citations to primary research and authoritative sources, and a comprehensive About page with company information. Google's Quality Rater Guidelines specifically state that pages on YMYL (Your Money or Your Life) topics require higher E-E-A-T standards. For Reddit marketing content, first-hand experience signals include sharing real campaign metrics, showing actual subreddit screenshots, and referencing specific Reddit community dynamics that only an experienced practitioner would know. Reddwise demonstrates expertise through its proprietary subreddit intelligence data and real-world case studies from SaaS founders.