How to Choose a Reddit Username for Marketing
Reddit is actively hostile towards traditional marketing. The very first line of defense users have against marketers is checking the username of the person posting. This is why configuring your Reddit handle correctly is the first step to successful organic growth.
The "Corporate Shill" Mistake
The worst thing you can do is name your account after your startup with an "official" tag attached to it.
- ✗ Bad: u/ReddWiseOfficial
- ✗ Bad: u/MarketingToolSoftware
- ✓ Good: u/DataNerd_99
- ✓ Good: u/JustABuilder
The "Persona" Strategy
If you want to build trust, you need to match the persona of your target audience. If you are selling developer tools, your username and post history should reflect the life of a fellow developer navigating software engineering challenges.
When a community member sees you as "one of them" instead of an invading company, they are 10x more likely to click your links and try out your product.